Tuesday, October 09, 2012

"Matt Hatter Chronicles" Production Company Platinum Films Hires For Sales Drive

From C21Media:
Platinum hires for sales drive

MIPCOM: Platinum Films, the UK indie behind animated series Matt Hatter Chronicles and Dream Street, has appointed a head of international programming.

Natalie Llewellyn is here in Cannes, having joined the Pinewood Studios-based prodco from Everything’s Rosie distributor V&S Entertainment. Llewellyn will manage the global distribution of Platinum’s growing slate of kids rights.

Rights to shows produced by Platinum are increasing reverting back to the company and CEO Nigel Stone is looking to develop its international sales business.

The Platinum production portfolio represents a US$30m investment, said Stone, and includes not only Nickelodeon series Matt Hatter Chronicles (26x22′) and CiTV toon Dream Street (65x10′) but also Planet Cook (104x20′). The latter is a live-action series that aired on CBBC.

“Matt Hatter Chronicles has exploded into the boys’ TV arena and is steadily outperforming many of its competitors. We are also welcoming many new broadcast partners for Dream Street and Planet Cook,” said Stone.

“It’s the busiest time ever for us at Platinum and Natalie’s experience will ensure that all of this exciting new activity will roll out in a coordinated and rewarding fashion.”

Ed Waller

TAGS: Appointments
SHOWS: Dream Street, Matt Hatter Chronicles
PEOPLE: Natalie Llewellyn, Nigel Stone
COMPANIES: Platinum Films