FME, JAKKS Pacific and Dentsu to extend Monsuno seriesAlso, from Licensing.biz:
The new series will be complemented with new line-up of toys and merchandise.
FremantleMedia Enterprises (FME), JAKKS Pacific Inc, and Dentsu Entertainment USA will be creating another season of the boys' action-adventure series Monsuno, committing to another set of 26 x 30' episodes. This extension of the series will be complemented by a new line-up of action figures, accessories, combat sets and battle gameplay from JAKKS Pacific.
The Monsuno series, co-produced by Pacific Animation Partners LLC—a joint venture between JAKKS Pacific, Inc. and Dentsu Entertainment USA, Inc., with FremantleMedia Enterprises and The Topps Company, Inc.—has now been sold to more than 140 markets globally, with Nickelodeon taking on the brand in key territories around the world including the United States, where the series airs on Nicktoons. Other markets include the UK, Central and Eastern Europe, Russia, Italy, France, Germany, Spain, Portugal, Africa, the Middle East, Canada, Australia/New Zealand, Latin America, Southeast Asia and Japan.
FME is responsible for the exclusive worldwide distribution of Monsuno TV Programming outside of Asia and is the master licensing agent for the brand outside of Asia. JAKKS Pacific, meanwhile, is the master toy licensee.
Sander Schwartz, President Kids & Family Entertainment, FME, commented, “Monsuno is proving to be one of the most popular boys brands in the world. We're pleased to support the brand with our partners by bringing all-new episodes to international channels. The new, fresh look of the toys and upcoming merchandise will be a great complement to the show.”
BLE 2012: New season of Monsuno on the way
Another season of 26 30-minute Monsuno TV episodes is in production.
FremantleMedia Enterprises, Dentsu Entertainment USA and Jakks Pacific reached the agreement, which will also see the latter produce a fresh line-up of action figures, accessories, combat sets and more.
Monsuno has been sold to more than 140 markets globally. In the UK it's the number one show in its time slot with boys aged six to 12.
In Australia Monsuno won the Australian Toy Association's Boys Toy of the Year. In the UK the brand has a 25 per cent share of the battling toys category.
Sander Schwartz, President for Kids & Family Entertainment at FME, said: “Monsuno is proving to be one of the most popular boys brands in the world. We’re pleased to support the brand with our partners by bringing all-new episodes to international channels.
"The new, fresh look of the toys and upcoming merchandise will be a great complement to the show."
Jared Wolfson, Director of Marketing and Creative Producer for Boys Entertainment at Jakks Pacific, added: "With new episodes, new toys and new worldwide audiences, Monsuno has just become an even more powerful global franchise.
"We are really excited to be deepening our relationships with our global partners and driving worldwide success for the brand."
Tags: brand licensing europe 2012, monsuno