Wednesday, July 18, 2012

The World's Largest Zeppelin Airship, Airship Ventures' "Eureka", Launches New Social Media Campaign

Below is a Airship Ventures, Inc. Press Release via Business Wire:
Airship Ventures Displays World's Largest Hashtag

The world's largest Zeppelin airship launches new social media campaign

MOFFETT FIELD, Calif.--(BUSINESS WIRE)--Unveiling a new look, Airship Ventures, operator of the Zeppelin airship, Eureka, launched its new Social Media campaign with the world’s largest hashtag decal, #ZeppMe. Displayed across the side of the airship, the aerial hashtag lifts social media to new heights.
"Displaying a fun and friendly call to action, we're encouraging people to look up – to the airship – and then down – to their mobile – to engage and share."
Measuring 22 feet by 128 feet, the logo, an adhesive vinyl decal, took two days to install. Eureka will display the hashtag and its Twitter handle (@AirshipVentures) in the San Francisco Bay Area during the month of July and in Los Angeles the first week of August.

“The Zeppelin is based in Silicon Valley, where social media reigns supreme. With the #ZeppMe campaign, we are leveraging the airship to showcase social media integration into a sponsorship campaign,” said Airship Ventures CEO Brian Hall. “Displaying a fun and friendly call to action, we're encouraging people to look up – to the airship – and then down – to their mobile – to engage and share.”

Eureka delivers a versatile marketing platform, and is the only commercial passenger airship in the US. The Zeppelin’s unique day-to-day job as a passenger and scientific research platform provides a brand additional exposure through high-profile earned media placements as well as social media efforts. By further providing aerial coverage for sporting events or conducting one-of-a-kind promotional stunts for conferences or award shows, Eureka heightens a brand’s recognition whether it’s for short or long-term campaigns.

“The Zeppelin helped bring to life Nickelodeon’s Kids' Choice Awards generating excitement and buzz from our fans,” said Sal Maniaci, Senior Vice President, Nickelodeon Original Programming and Events. "As a company, we were able to yield rewards beyond traditional marketing by performing an exclusive aerial stunt to capitalize on our event in the Los Angeles skies."

(Photograph of Nickelodeon's Kids' Choice Awards 2012 airship/blimp Copyright © Nickelodeon UK producer Jimmy Hunt)]
To demonstrate the impact on social media channels through the exposure of the hashtag decal among fans, Airship Ventures held its first Tweetup on Friday, July 6 to introduce it to the public. Engaging with the public in non-traditional ways, Airship Ventures utilized Twitter and Facebook to promote and interact with fans for a chance to be part of the revealing of the hashtag. The hashtag #ZeppMe became Twitter's third trending topic in San Francisco.

Previous brands that have successfully leveraged Eureka include Farmers Insurance Group, regional newspaper publisher Bay Area News Group, Unwired Planet, Nickelodeon, personal genetics leader 23andMe and Disney-Pixar’s animated film UP.

About Airship Ventures Sponsorships

Under the guidance of an in-house sponsorship expert, Airship Ventures sponsorships combine the unforgettable experience of airship flight with on-the-ground visibility for miles. Each sponsorship program is custom tailored to include the right mix of integrated marketing and promotional opportunities to garner client brand affinity and support business objectives. For more information on Airship Ventures sponsorship opportunities visit or contact our sponsorship group via or 650-969-8100 x114.

About Airship Ventures, Inc.

Founded in 2007 in California, Airship Ventures, Inc., operates the only commercial passenger airship in the United States, Eureka, the world’s largest passenger airship. The Zeppelin’s spacious cabin comfortably accommodates one pilot, one flight attendant, and 12 passengers, with luxury features including oversized panoramic windows, an onboard restroom with window, and a 180-degree rear observation window and “love seat” that wraps the entire aft of the cabin. Using the inert gas helium for lift, and vectored thrust engines for flight, Zeppelin NTs have been flying with an unparalleled safety record since 1997

Photos/Multimedia Gallery Available:


KRT Marketing for Airship Ventures
Nathalie Cano, 650-969-8100 x 150