Tuesday, November 01, 2011

Nickelodeon UK Launch Exclusive Signed "Victorious" CD Competition

To celebrate the launch of the exclusive Nickelodeon clothing line collection by George at ASDA, which features brand new t-shirts based on the hit Nickelodeon show "Victorious", Nickelodeon UK and Ireland is giving fans of "Victorious" the chance to win 1 of 10 brand new "Victorious - Music From The Hit TV Show" soundtrack CD albums, which hasn't been released in the UK yet, and has been signed by Nickelodeon and "Victorious" star Victoria Justice, who plays the character Tori Vega in the Nick show "Victorious".

From the official Nickelodeon UK website, Nick.co.uk:
WIN A VICTORIOUS CAST ALBUM, SIGNED BY VICTORIA JUSTICE

To celebrate the launch of the exclusive collection of Victorious t-shirts, only available from George at Asda, Nickelodeon is giving you the chance to win 1 of 10 Victorious cast albums, signed by none other than Victoria Justice.

The album includes all the hits from the shows such as ‘Freak The Freak Out’, ‘Beggin On Your Knees’ and ‘Make It Shine'. It is also not available yet in the UK, so you can be one of the first to own it!

T-shirts shown [on Nickelodeon UK's official "Signed "Victorious" CD" competition page on Nick.co.uk] are only available in limited ASDA stores and online.

To be in with the chance of winning, simply answer this question:

Victoria Justice made a guest appearance in which other Nickelodeon show?

House of Anubis
iCarly
SpongeBob SquarePants
You can enter Nick UK and Ireland's exclusive "Signed By Victoria Justice "Victorous" CD" competition here on the official Nickelodeon UK and Ireland website.

The signed "Victorious" soundtrack CD was most likely signed by Nickelodeon and "Victorious" star Victoria Justice during the "Victorious" casts recent trip to London, UK in October 2011.

"Make it shine with the Victorious T-shirt collection, new and exclusive to George at ASDA" (link will take you to ASDA's official ""Victorious" T-shirt Clothing Line By George at ASDA" online shop on the official ASDA Direct website).

The "Victorious - Music From The Hit TV Show" soundtrack CD album track listing:

1. "Make It Shine (Victorious theme)"
2. "Freak the Freak Out"
3. "Best Friend's Brother"
4. "Beggin' on Your Knees"
5. "All I Want Is Everything"
6. "You're the Reason"
7. "Give It Up"
8. "I Want You Back (Jackson 5 cover)"
9. "Song 2 You"
10. "Tell Me That You Love Me"
11. "Finally Falling"
12. "Leave It All to Shine"
iTunes bonus track - 13. "Broken Glass (featuring "Victorious" cast member Matt Bennett (Robbie Shapiro))"

Nickelodeon UK Launches New Brand Refresh

According to the streaming video below featuring some of Nickelodeon UK's current on-air presentation, Nickelodeon UK and Ireland today (Tuesday 1st November 2011) launched their brand new channel brand refresh, which features brand new Nickelodeon channel idents (station ID's) and Nickelodeon channel bumpers.



The streaming video above features three brand new Nickelodeon idents (the first new Nickelodeon ident is of SpongeBob Squarepants and Patrick Star from the hit animated Nickelodeon show (NickToon) "SpongeBob Squarepants" Jellyfishing, trying to catch Nickelodeon-orange coloured Jellyfish, the second brand new Nickelodeon ident features Dudley Puppy from the new animated Nickelodeon show "T.U.F.F. Puppy" turning into a Nickelodeon logo, and the third brand new Nickelodeon ident features SpongeBob Squarepants turning into a Nickelodeon logo whilst holding a net), and a brand new Nickelodeon "iCarly" bumper which features the cast of the hit live action Nickelodeon show "iCarly".

Also, below is another streaming video that features another one of Nickelodeon UK's brand new channel idents from Nickelodeon UK's recent channel refresh which features Dudley Puppy from the new animated Nickelodeon series "T.U.F.F. Puppy" chasing a bouncy Nickelodeon-orange colored rubber ball which then turns into the dot belonging to the letter "I" in the Nickelodeon logo (starts at approximately 34 seconds into the video):



Below is another streaming video that features two more of Nickelodeon UK's brand new channel idents from Nickelodeon UK's recent channel refresh. The first new Nickelodeon channel ident features Dudley Puppy and Kitty Katswell from the new animated Nickelodeon series "T.U.F.F. Puppy" having their photographs taken with a smart telephone (like an iPhone) during a Nickelodeon photo shoot, and the second (third new Nick ident on the video) features SpongeBob Squarepants and Patrick Star running around upside down in front of a Nickelodeon-orange background, then turning into a 'Nick' logo, which then zooms out to unveil a plain 'Nickelodeon' logo end board at the end.



Below is another streaming video that features another one of Nickelodeon UK's brand new channel idents from Nickelodeon UK's recent channel refresh. The new Nickelodeon UK ident below features the cast of the popular animated Nickelodeon show ("NickToon") "SpongeBob SquarePants" doing various activities on or around the typographical Nickelodeon logo. In order of appearance, the new Nickelodeon ident features Mrs. Puff driving a "boatmobile" past the Nickelodeon logo, SpongeBob SquarePants laughing and hitting the letter 'N' of the Nickelodeon logo, Mr. Krabs standing on top of the letter 'N' of the Nickelodeon logo enjoying a US dollar bill, Sandy Cheeks rock climbing by some Jellyfish up the letter 'I' of the Nickelodeon logo, SpongeBob SquarePants and Patrick Star positioning down the letter 'L' of the Nick logo, the quickly run away in opposite directions, and Sheldon Jim Plankton, Jr. (also known as Plankton) standing in front of the complete Nickelodeon logo with a black coloured remote device with a big red coloured button on it and a red coloured light on top of the devices aerial.



Below is another streaming video that features another one of Nickelodeon UK's brand new channel idents from Nickelodeon UK's recent channel refresh. The new Nickelodeon UK ident below features the cast of the animated Nickelodeon show ("NickToon") "The Penguins of Madagascar" (Skipper, Kowalski, Private, and Rico) singing a modern version of the famous "Nick-Nick-Nick-Nick-N-Nick-Nick-Nick" Nickelodeon jingle, which were originally sung by Eugene Pitt and his doo-wop group The Jive Five as part of classic Nickelodeon idents/Station Id's/Channel Id's in the 1980's (and used and broadcast on Nickelodeon UK in the 1990's) made by New York City, NY, USA-based production and consulting company 'Fred/Alan, Inc.', which was owned and ran by Fred Seibert and Alan Goodman, who also teamed up with Tom Corey and Scott Nash of the advertising firm Corey McPherson Nash to create the famous "orange splat" Nickelodeon logo with the channel/network name 'Nickelodeon' written in Balloon font, that would be used in hundreds of different variations of the Nickelodeon logo up until Nickelodeon's rebrand in 2009 and was created to replace the "Pinball" Nickelodeon logo, in New York City (Manhattan), New York, USA's Central Park Zoo with King Julien XIII dancing on a white Central Park Zoo bench:



Below is another streaming video that features four more of Nickelodeon UK's brand new channel idents and channel bumpers from Nickelodeon UK's recent channel refresh. The first new Nickelodeon UK channel ident below features "Victorious" and Nickelodeon star Victoria Justice and her "Victorious" co-stars going down a virtual road, the second new Nickelodeon UK channel ident (the third new Nick UK ident in the streaming video) features "iCarly" and Nickelodeon star Miranda Cosgrove walking and posing for the camera, the third new Nickelodeon UK ident features the cast of the popular Nickelodeon show "iCarly" (in order of appearance - Miranda Cosgrove (Carly Shay), Noah Munck (Gibby), Jerry Trainor (Spencer Shay), and Jennette McCurdy (Sam Puckett), then a group shot of all five of the main cast members of "iCarly", including Nathan Kress (Freddie Benson)), and the fourth new Nickelodeon UK ident features the cast of the hit original Nickelodeon animated series ("NickToon") "Fairly OddParents" (Timmy Turner, Baby Poof, Cosmo, and Wanda) playing guitars, ending with a Nickelodeon logo in front of a picture of Timmy Turner's house set in Dimmsdale, California, USA.



Below is another streaming video that features another one of Nickelodeon UK's brand new channel idents from Nickelodeon UK's recent channel refresh which features Timmy Turner from the hit original Nickelodeon animated series ("NickToon") "Fairly OddParents" bring chased by a rocket, then Cosmo & Wanda from Fairly Odd Parents (FOP) wishing him into a flying superhero (starts at approximately 16 seconds into the video):



Nickelodeon UK's latest refresh is from Nickelodeon USA's 2011 Image Campaign, which was created by New York-based creative studio "Trollbäck + Company".

Below is another streaming video that features one of Nickelodeon UK and Ireland's new "More After The Break" bumpers which features Nickelodeon UK and Ireland's brand new show "Life with Boys":



Nickelodeon UK and Ireland has announced on their official Twitter profile page (@NickelodeonUK) that Nickelodeon UK and Ireland will be getting more brand new Nickelodeon channel bumpers in January 2012:
I just saw a sneak peek of the new bumpers coming to Nick in January [...] very exciting!
And:
Our production team are putting the final magical touches to them so I got a cheeky first look. 2012 is looking great:D
It is not yet confirmed whether Nickelodeon UK's new on-air bumpers will have the same style and be part of Nickelodeon UK's recent brand refresh [Autumn/Fall 2011], or whether the new Nickelodeon bumpers will feature a completely new design and style.

Interview With Entertainment One UK's Andrew Carley And Zodiak Rights’ (And Former Nickelodeon Consumer Products Executive) Jennifer Lawlor

From ToyNews, a monthly trade magazine for the toy business:
Ask me another

Pre-school success in TV and licensing, super yachts and, erm, wine buying... all in a day’s work for these two. We listen as Andrew Carley, Head of Global Licensing at Entertainment One, and Zodiak Rights’ SVP Strategy and Planning, Consumer Products (UK), Jennifer Lawlor quiz each other.

Andrew Carley: Going from Nickelodeon to Zodiak, you’ve crossed the threshold from broadcaster to producer. How have you found the transition?

Jennifer Lawlor: The Nickelodeon machine offers such a great formula – working on mega-hit properties around the world, as part of a truly global business and within a fantastic broadcast vehicle. Giving that up is never an easy decision. However, one of the things I loved at Nick was looking at the new properties being shown to us by various producers and I realised that the new Zodiak properties I was seeing had so much potential. The opportunity to move this side was too great to miss out on, so from that point of view it’s been relatively easy and exciting. You’re something of a king in the pre-school category.

Why do you think Peppa Pig has proven so successful in the UK?

AC: A whole host of reasons, however key is the ability of the programming to connect with both children and adults. While we understand that children drive licensed product purchases, if the parents enjoy the programming it’s a far more enjoyable experience for everyone. In addition, we have a very close relationship with the studio – Astley Baker Davies – which enables us to inject that unique piece of Peppa DNA into product development which makes it stand out. The steady growth of the licensing programme has enabled it to build a very strong foundation in terms of both consumers and retailers.

And, let’s be honest, a degree of luck.

JL: Is there anything you would do differently if you were starting over with Peppa?

AC: Our international roll out was flawed in the early days. On the back of the UK success there was a misguided view that we could replicate this in international markets regardless of the broadcast and without the resources we have in the UK. Over the past two years we have been able to pull back, regroup and take a far more focused and considered approach.

Zodiak has recently added Little Princess to its pre-school roster. How are you planning to relaunch it?

JL: Little Princess comes to us with a strong heritage in key markets, great TV exposure and a high level of awareness and acceptance among kids and parents. In Germany we’ve inherited an existing CP business built upon solid TV. Milkshake in the UK offers a great platform, but here with a market overrun with pre-school properties trying to break into the mass market, we have seen an opportunity to develop Little Princess as the ‘alternative’ princess. We’re delivering a quality product range at mid-tier, along with strong digital product.

AC: And what plans are there for Waybuloo, given that it’s probably reaching the next phase of its lifecycle?

JL: One of my biggest learnings at Nick was patience and so, while we’ve seen Waybuloo achieve great things in the UK to date, the international roll out has been a little slower than anticipated. However, we’re starting to see traction in European markets and in Australia and we’re confident the property has huge unrealised potential. While for the UK the next phase is all about diversifying and refreshing the product offering and deepening the consumer engagement through live events, in addition to the TV.

Would you consider looking beyond pre-school?

AC: Most definitely. A number of new shows are currently under consideration that will take us into the older girls and boys market. In addition we are integrating licensing with our film distribution and prime time TV distribution divisions. Given that you have worked on both sides of the industry, how do you see TV developing as a vehicle for driving children’s entertainment given the huge growth of online/digital?

JL: TV as a traditional medium continues to deliver real and measurable viewership and cannot be ignored. However, kids are consuming content from so many sources we have to both deliver content across these varied sources and also be aware of the potential for properties developed outside the traditional TV model.

What’s your view?

AC: I think one of the most interesting and exciting developments must be the change in the way in which everyone, including children, watch programming. The next three years will be very interesting particularly in terms of how broadcasters adapt to the technology and how they create a robust financial model. Given children’s licensing is intrinsically linked to traditional broadcast, it is fair to assume there will be changes.

JL: Are digital apps a pre-school marketing exercise or real revenue generators?

AC: Digital is a very interesting arena. A couple of years ago there were very clear distinctions between publishing, gaming, online, etc. In many cases the lines of distinction are becoming increasingly blurred. Three years ago it was difficult to see how a pre-schooler could easily interact in the digital arena; the iPad has changed all of that and there are now very real opportunities. While apps on their own may be a marketing exercise, the overall digital offering is very much a revenue generator.

Slightly lighter hearted, you appear to have managed to effectively combine business with pleasure – cruising around the Hamptons while in New York. Do you expect Zodiak to subsidise this hobby?

JL: And if Licensing Show moved back to NYC I’d have even more time to cruise! All I have to say is that Zodiak seems to understand and is supplementing my addiction… treating me to five days in Cannes on a super yacht, with some work meetings thrown in. Anyway, sailing is your thing isn’t it? Is that what you’d do if you weren’t in licensing?

AC: My real passion is sailing, yes, but it doesn’t pay very well – I don’t think the family would be that happy. Maybe wine buying… coupled with cheese…